Upwind · growth studio for startups
Take your startup further, one tested idea at a time
A senior team that plans, runs and measures your growth experiments, from the first hundred users to the first million.
Why Upwind
Why founders pick us
40
growth specialists
Paid, lifecycle, product and SEO, all in one room.
Weekly calls1,001
experiments run
82%
of clients grow within a quarter
One plan, every channel
Ads, emails and onboarding pull the same way, with one owner for each number.
- Live
A dashboard you can read
Every test, its cost and what it brought in, updated each morning.
$4.2M
raised by clients last year
How we work
Every week we pick one number 
with you, run the smallest test that could move it 
, and keep only what works 
. No decks, no retainers for ideas: experiments, and what they taught us.
The team
Meet the growth team
Fourteen specialists who have scaled products from the first hundred users to the first million.
- 15+ years of growth
- 120+ startups
- 3 exits
- Remote · 9 countries
Case studies
Explore our case studies
From a two-person app to a public company: what we tried, what failed, and what moved the number.
All case studies- Health
Clinic booking for the over-sixties
Calmly built a booking app for older patients. We rewrote onboarding around a phone call instead of a form, and sign-ups tripled in a quarter.
+212% sign-ups
From dorm room to boardroom
FintechRefills that sell themselves
RetailA newsletter that pays rent
MediaHeadphones for the commute
HardwareHiring without job boards
HR